AI tools aren’t a creativity machine on their own, Rice expert says
Can generative artificial intelligence (AI) tools that create text, images and other content truly enhance employee creativity? A new paper published in the Journal of Applied Psychology and co-authored by Jing Zhou, Rice’s Mary Gibbs Jones Professor of Management, finds that generative AI doesn’t enhance creativity equally for everyone. Instead, its impact depends on how well people manage their own thinking while using it.
