Jones School to host ‘Coca-Cola and China: How a Multinational Corporation Builds Brand in Emerging Markets’

VIKAS MITTAL

The Jones Graduate School of Business will host “Coca-Cola and China: How a Multinational Corporation Builds Brand in Emerging Markets,” part of the Jones Partners‘ Thought Leadership Series, at 6 p.m. Oct. 29 in McNair Hall’s Shell Auditorium.

The event is free to Jones Partners and costs $50 for the general public.

Featured speakers for the event will include Robert Foye ’90, chief marketing, customer and commercial officer for Coca-Cola China, and Vikas Mittal, Rice’s J. Hugh Liedtke Professor of Marketing.

ROBERT FOYE

The Jones Partners is a committed group of business professionals working to open doors and increase collaboration between the Jones School and the Houston business community. The Thought Leadership Series organizes several events throughout the year that allow the business community to gain perspectives on current issues from industry leaders and Jones School faculty members by exploring business trends and associated academic research and thought.

For more information on the speakers or to register, visit http://business.rice.edu/tls_foye.