Rice earns gold, bronze awards for marketing efforts


Unconventional ads

Rice University’s marketing efforts have again earned recognition for exceptional quality, creativity and message effectiveness.

The “Unconventional? Not at Rice” print ad series, issues of Rice Magazine from 2013 and the 2013 Centennial Commencement poster of Lovett Hall all won awards at the 29th annual Educational Advertising Awards, sponsored by the Higher Education Marketing Report.

“Bends like thread,” an ad that features chemical and biomolecular engineer Matteo Pasquali and his nanotube fiber, won a Gold award and was also named Best of Show in the magazine advertisement category. The complete “Unconventional” series of ads, which included “Sprays on like paint,” featuring the research of materials scientist Pulickel Ajayan, and an ad highlighting Rice’s Princeton Review rankings, received a Bronze award. Rice Magazine and the commencement poster also won Bronze awards.

The Educational Advertising Awards is the largest such awards competition in the country. This year, nearly 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries. Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

See the complete results at http://educationaladvertisingawards.com/winners-list/winners-list-2014/.


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