Public Affairs recognized the tremendous campuswide effort to promote the centennial by presenting a Brandy Award to the Centennial Celebration at the Dec. 18 Communicators’ Forum. Brandy Awards recognize excellence in the proper use and promotion of the university brand to help Rice develop a stronger presence with all of its constituents.
The Centennial Celebration was recognized for the way in which the entire campus adopted the special marks and messaging, which resulted in the extremely professional, consistent and integrated branding of internal and external marketing communication programs.
“Through posters, handouts, billboards, banners, balloons, signs, Web communications and publications, the Centennial Celebration was an outstanding example of how our entire community came together to make the commemoration of Rice’s first 100 years among the most vibrant events ever held at the university,” said Bill Courtney, director of marketing in Public Affairs.
Previous recipients of the Brandy Award have been the Glasscock School of Continuing Studies, the Graduate Student Association, the Rice Bookstore, Graduate and Postodoctoral Studies, IT Web Services, the School of Social Sciences, Parking and Transportation, the Barbara and David Gibbs Recreation and Wellness Center, Rice University Police Department, the Shepherd School of Music, the George R. Brown School of Engineering and Facilities Engineering and Planning.
For information on Rice’s identity standards, visit http://staff.rice.edu/staff/Rice_Brand.asp.
To be considered for a Brandy Award, send an email to email@example.com with “Brandy” in the subject line and an explanation of how the entry meets the criteria: branding, creativity, consistency, effectiveness, integration, support for Rice priorities, such as the Vision for the Second Century, Unconventional Wisdom and the Centennial Celebration. Winners are honored at Public Affairs’ Communicators’ Forums.