Perfecting the elevator pitch

What’s the key to the perfect elevator pitch? Judges from the Rice Business Plan Competition (RBPC) have witnessed thousands of elevator pitches over the past 12 years and know what works (and more importantly, what doesn’t work). In this video, tips for a flawless elevator pitch are shared by Rice Alliance Managing Director Brad Burke; RBPC judges David Wells of Kleiner, Perkins, Caufield and Byers, Claudia Hertzog of Waste Management and Blair Garrou of DFJ Mercury; 2005 RBPC winner Nicholas Seet, founder of Auditude; and 2010 RPBC competitor Ashok Kamal, co-founder of Bennu.