Physicist and author Amory Lovins will discuss his new book, “Reinventing Fire: Bold Business Solutions for the New Energy Era,” at 4 p.m. April 17 at Rice University’s Baker Institute for Public Policy. Amy Myers Jaffe, director of the Baker Institute’s Energy Forum, will give welcoming remarks.
The first paragraph of the preface to Lovins book says, “Imagine fuel without fear. No climate change. No oil spills, dead coal miners, dirty air, devastated lands, lost wildlife. No energy poverty. No oil-fed wars, tyrannies or terrorists. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.”
Lovins, who is the co-founder, chairman and chief scientist of Rocky Mountain Institute, will discuss how a global clean-energy race is emerging with astounding speed, and the ability to operate without fossil fuels will define winners and losers in business and among nations. In his book, Lovins offers a new vision to revitalize business models, maneuver around Washington gridlock and win the clean-energy race. Lovins makes the case that the long-awaited energy tipping point — where alternative energies perform better than oil and coal and compete purely on cost — is no longer decades in the future.
In 2009, Time magazine named Lovins one of the world’s 100 most influential people, and Foreign Policy listed him in its “Top 100 Global Thinkers” list.
The event is free and open to the public. Registration is available here, where Lovins’ presentation will also be webcast.